Who I am
2009I was in my third year of Industrial Engineering in Barcelona. While my classmates were chasing internships at multinationals, I was building websites from my room. I finished the degree out of pride and never practised. I didn't need to.
2024We built Nexo, the AI brain that runs the agency itself. Since then we have been building it for our clients on their own data. That is the idea I stand for.
Your data, your AI. An advantage nobody can copy.
TodayThat student project is Kiwop: 25 people in Reus building custom software, marketing and AI systems for more than 200 clients across Europe and the United States. I still write code.
What I work on
- Kiwop
- The agency. Custom software, growth marketing and applied AI, since 2009.
- Nexo
- The AI brain that runs Kiwop. We build it for each client on their own data.
- Kiwop Labs
- Research in the open: a study of 300 Spanish online stores and AI, and monthly measurements of which agencies the assistants recommend and cite.
- Kiwop Academy
- AI courses for professionals, from fundamentals to AI architect, by an agency that applies it with clients every day.
What I write
I write on the Kiwop blog about applied AI, agent protocols, security and search. Some recent pieces:
- Kiwop Labs, September 2026: 8 mentions across 200 answers
- MCP 2026-07-28: the protocol goes stateless (and what you have to change)
- WebMCP in Chrome: the crash that wasn't a Google experiment
- Your data, your AI: the competitive advantage your competition can't copy
- GEO and AEO in 2026: how to get ChatGPT, Gemini and Perplexity to cite your brand